​Problems for Chelsea, Liverpool and Tottenham partner 1xBet

1xBet, a partner of Chelsea, Liverpool, and TottenhamHotspur, has suspended its UK operations following a Sunday Times investigation into improper conduct, reports, sportspromedia

The Russian gambling firm has blocked access to its site in the UK but is still actively promoting itself on social media, including relationships with its Premier League partners.

The Sunday Times investigation into the firm’s global operations found that 1xBet was promoting a casino featuring topless croupiers, taking bets on children’s sports, advertising on illegal websites and cockfighting live streams emblazoned with the three club’s logos. In response to the findings, the Gambling Commission confirmed it had launched an investigation.

The three Premier League clubs, who finished second, third and fourth last season, all have close ties to the 1xBet.

In response, 1xBet blamed its overseas marketing partners for its promotions and advertising on piracy websites.

Betting tech company FSB Technology said players deposits would be protected on the suspended website and told the Sunday Times that it had always complied with UK regulations, adding it would renew its licensing agreement with 1xBet.

Tottenham told the UK weekly that 1xBet had assured them that it provides a safe environment to protect people from “irresponsible gambling and addiction”.

Liverpool confirmed to the Sunday Times that there were restrictions on their partnership deals to ensure all marketing content was appropriate.
Chelsea did not respond to a request for comment from the newspaper.

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